The London Casino & Gaming Expo is shaping up to be a can’t-miss event for the land-based casino industry in early 2025. Several heavy hitters have already confirmed their attendance for the 3-day expo taking place January 14-16 at the ExCel Centre.
Novomatic and Merkur will be bringing their latest innovations in gaming machines and technology. Inspired Entertainment and EFCO will also have a major presence. Unlike other casino trade events focusing largely on online gaming, the London Expo is laser-focused on brick-and-mortar casinos specifically.
“Our EAG has always contained some casino and gambling elements. That naturally leads into this more dedicated land-based casino show,” said Martin Burlin, Show Chairman. “The industry already comes to London every year and enjoys the full British experience. We expect the 2025 Expo to get things off to an exciting start.”
While the main draw will be the gaming machine manufacturers showcasing new products, the Expo will also cover vital casino-related offerings like CCTV equipment, signage systems, HR services, payment solutions, and more.
“These ’associated products’ are crucial for casinos even if they don’t manufacture games directly,” said Nick Harding, Show Ambassador. “There’s space for these specialty vendors to gain great exposure in a more intimate trade show setting.”
Harding hinted that more big names are soon to confirm their participation. “This is just the beginning. Many other major companies are on the verge of signing up. It’s shaping up to be a world-class casino gaming event.”
Stay tuned for more participant announcements.