Massive news is going to make the tennis world change its face — 1xBet just revealed a big partnership with the ATP Challenger Tour. It means that 1xBet will be the Official Betting Partner for 36 tennis tournaments across the world.
The contract is not limited to one country as events in Brazil, Chile, Ecuador, Peru, the United States, Italy and France are included. The partnership basically runs from Europe through Asia and both Americas, hence giving the betting brand a huge global visibility.
1xBet is entitled to the endorsement of the ATP Challenger Tour’s official logo for its commercial and publicity efforts as per the protocol. Spectators who are watching the games live will also see the bookmaker’s branding right on the courts because its logo will be displayed as a sticker during the tournaments.
The moment when the company was announced as the Official Partner for the 36 ATP Challenger Tour events is very significant for the brand and they called it a strategic move that opens up brand-new ways to show off the 1xBet name to a worldwide audience.
The ATP Challenger Tour — recognized as a stage that nurtures promising players to become top pro-tennis stars — seemed just as eager for the new partnership. A representative from the Tour shared their excitement, pointing out that 1xBet’s long-standing reputation and commitment to sports perfectly align with the ATP’s aim to deliver high-quality tournament experiences.
This partnership strengthens 1xBet’s claim to be a major player in sports sponsorship, especially since the company already has connections with several other international sports events. It means the ATP Challenger Tour might get even more recognition and fan engagement as 1xBet brings extra attention to the courts.