Every September, Lisbon was the place to go for the iGaming industry; this year, the SBC Awards Europe 2025, one of the most prestigious awards in the business, was handing out its trophies. Among the big winners of the night, 1xBet took home the title of “Marketing Campaign of the Year,” thus confirming their status as one of the global betting industry’s most talked-about brands.
The award was delivered on September 18 at the MEO Arena, during the enormous SBC Summit forum. During his speech, 1xBet’s Strategic Advisor Simon Westbury said that it was not merely advertising but reaching out to sports fans, which was the main challenge and they made it seem so easy. The reason why the brand got so much attention from industry experts is that it is a partner of FIBA, the international basketball organization. Due to that partnership, 1xBet is not only the face of the biggest global tournaments but is also gaining the trust of fans, which is very important in the world of gaming and sports.
This recognition is an indication that 1xBet has changed the perception of sponsorship in the industry significantly. Instead of just a logo, the company has decided to create campaigns that combine the attractiveness of sports and the fan experience. The judges felt that this strategy of marketing not only helped the brand in gaining results but also was instrumental in basketball’s advancement all over the world.
This is just another feather in 1xBet’s cap of achievements. In the last two years, the company has won awards such as Best Sportsbook Operator at SiGMA Americas and Best Crypto Operator at SiGMA Eurasia. Their mobile-first methodologies didn’t go unnoticed either and they were rewarded with major awards at the International Gaming Awards and SiGMA Africa.
Moreover, 1xBet’s affiliate program, 1xPartners, has also been creating a lot of buzz. With over 500,000 partners spread over 150 countries, it has turned into one of the most powerful affiliate marketing ecosystems, even going as far as winning top awards at international award ceremonies.