1xBet made a spectacle of itself at SiGMA Euro-Med 2025 with an impressive suite of initiatives and an eye-catching presence. When Malta hosted SiGMA Euro-Med 2025, the entire iGaming sector was watching. 1xBet was intent on making sure that its stakeholders were aware of its footprint. The company leveraged its role as a major industry shaper to the maximum, going beyond just a presence through a whole gamut of activities.
This three-day extravaganza, meeting, or conference, whatever you want to call it, was colossal by any measure – spanning 12,000 delegates, over 2,000 operators, and 400 distinguished speakers from around the globe, all packed under one roof. With so many attendees, it was indeed a daunting task trying to attract attention. 1xBet did this very feat with a well-attended and much-drawn booth with the crowd. One special guest even intensified the action: Maltese Prime Minister, Robert Abela, dropped in to see what’s going on.
Simon Westbury, strategic advisor at 1xBet, took on the challenge of the panel No Suits, No Filters: The Real Talk from the Top. Straight-talk, acerbic, and steering the focus on the industry’s exact future course. Westbury referred not only to the recognition the company achieved over the week but also to the vibe permeating through the fair.
1xBet was not merely shaking hands with people at their kiosk. The brand’s affiliate program, 1xPartners, was revealed to the attendees, which, at present, is available in more than 150 countries, provides high commissions, and supports over 250 payment methods.