BETBY made major waves at the recent SiGMA Americas gaming trade show in São Paulo, Brazil by showcasing their ability to deliver a super flexible sportsbook tuned into local interests. Their efforts scored them the Best Esports Product award at the glitzy SiGMA Americas Awards ceremony.
The SiGMA Americas show brought all the big shots in the Latin American gaming scene together under one roof. BETBY commanded attention by revealing their sportsbook’s talent for creating betting experiences fine-tuned for regional tastes.
One rad highlight was BETBY’s world champion rodeo-inspired betting product for the Brazilian sport Vaquejada. This demonstrated their skills at serving up culturally relevant entertainment matched to each market’s vibe. BETBY’s one-of-a-kind blend of pre-live betting lines and a wild simulated Vaquejada competition showed they’ve got their fingers on the pulse of local passions.
In addition, BETBY previewed continued innovation through their own esports portal BETBY Games and their suite of futuristic AI tools for personalization and streamlining operations, AI Labs. Scoring the Best Esports Product award was sweet icing on the cake, recognizing BETBY’s mission to reshape esports betting into an uber-flexible, customized thrill ride for players and operators alike.
BETBY head honcho Leonid Pertsovskiy laid it out: “We’re pumped about this recognition at SiGMA Americas, but being there was about more than bling for our trophy case. We were focused on really connecting with our people in Latin America, feeling out what makes their world go ’round, and showing our tech and imagination is up to meeting those needs in our own fresh style. We’re going global but keeping it local. That’s the BETBY way.”