Boomerang offered attendees at a recent iGaming industry event the chance to win tickets to see Italian soccer powerhouse AC Milan play. The company held drawings at its lively booth during the 2024 SiGMA East Europe conference.
As an official sponsor of the storied football club, Boomerang highlighted the partnership in Budapest. The booth featured AC Milan promotions and local entertainment like drummers. Two lucky winners scored tickets to Milan’s home matches this season. They also get to travel to Italy for a VIP experience.
Attendees Claudiu and Sasa expressed excitement about the prize. Claudiu said he happily showed off his ticket voucher. He praised Boomerang’s clever use of AC Milan jerseys and drummers to draw attention. Sasa called the giveaway “better” than typical tech product raffles.
In addition to the contests, Boomerang affiliate managers held numerous meetings at the event. They strengthened existing ties and explored new collaborations within the emerging European online gaming industry.
The vibrant Boomerang booth stood out enough to be nominated for awards in booth design and experience categories. Affiliate managers are now continuing relationship building at the Affiliate World conference, also held in Budapest.