The popular online casino Don.ro is kicking off a multi-year sponsorship deal with the leading Romanian football club CFR Cluj. The partnership marks a major expansion move in Romania for Don.ro’s parent company, Soft2Bet.
Beginning in the 2025–2026 season, fans will see the Don.ro logo splashed prominently across CFR Cluj’s home and away jerseys and training gear. It will also appear around the team’s Dr. Constantin Rădulescu stadium. Beyond branding, the collaboration includes plans to get fans engaged through digital activations and experiences powered by Soft2Bet’s one-of-a-kind gaming platform.
“We’re pumped to team up with Don.ro, a Romanian brand that shares our drive to perform at the highest level and build something meaningful that lasts,” said CFR Cluj President Cristian Balaj. “Having Don.ro as our main sponsor shows we’re headed in the right direction in growing CFR Cluj’s reputation in Romania and beyond.”
Balaj added, “It’s great to have an innovative partner who believes in sports’ ability to inspire people. As a token of appreciation for the incredible passion of our fans, Don.ro is gifting every 2022-2023 season ticket holder an official jersey.”
The partnership brings together Don.ro’s award-winning online casino with CFR Cluj’s storied history of success, including eight league championships and four national cup wins. Both aim high when it comes to ambition, fresh concepts and excellence.
Stay tuned as Don.ro launches local Romanian campaigns, match-day experiences, community events and responsible gaming initiatives to deliver value to players and fans.
Launched in 2024 and voted “Best New Site” by gambling pros, Don.ro offers 3,484 casino games, live dealers, and sports betting. It runs on Soft2Bet’s custom MEGA tech that drives engagement through missions and challenges.