Online casino Stake is stepping into competitive gaming for the first time by signing up as the official betting sponsor for a major international esports tournament series called the Champion of Champions Tour (CCT).
This tournament circuit hosted by the company Grid connects players across different regions around the world to battle it out in various popular games. Landing a big name like Stake as a key sponsor helps give the CCT more attention globally.
For Stake, getting involved in esports is a strategic play to connect with the young, tech-savvy gaming crowd and expand their customer base. Esports viewership continues to grow rapidly year after year, so the potential is massive.
The multi-year sponsorship deal means Stake will provide exclusive betting odds, content, promotions and activations tied to the CCT events to fully engage the esports fans.
Stake’s Chief Marketing Officer Akhil Sarin shared his excitement about the new partnership, saying: “Esports represents an area of major growth potential for our business. The CCT aligns perfectly with our values around innovation, operational excellence and passion for gaming. This deal will allow us to reach new audiences and support the burgeoning global esports industry overall.”
The CCT sponsorship caps off an active week for Stake and esports, with other notable deals involving tournament providers Beter and Abios. As competitive gaming continues its meteoric rise, expect more big brands to follow Stake’s lead.