Enteractive and RDG Unite to Revitalize Player Engagement

Resorts Digital Gaming (RDG) has entered into a strategic alliance with Enteractive, aiming to harness the capabilities of the (Re)Activation Cloud platform. This innovative tool is crafted to stimulate registered non-funded player accounts (RNFs) and rekindle the interest of inactive players.

Historically, RDG has been known for its strategic collaborations within the gaming sector. A significant partnership in 2022 saw RDG and fintech giant Nuvei come together, facilitating swift bank transactions for online gamers across RDG’s multiple brands. This integration significantly elevated the user journey on platforms like ResortsCasino.com and MoheganSunCasino.com.

In a similar vein, 2023 witnessed Pariplay, a branch of NeoGames, aligning with RDG. This move amplified Pariplay’s footprint in the gambling arena, with RDG’s CEO, Ed Andrewes, highlighting the pivotal role of Pariplay’s Fusion platform in delivering cutting-edge games.

Additionally, RDG’s collaboration with Slot Squad in 2022 aimed at crafting a captivating casino ambiance. Slot Squad’s integration into RDG’s exclusive platform, Resorts Live, offered users a unique opportunity to engage with casino influencers.

That year also marked RDG’s association with Playtech, a renowned iGaming provider, enriching the content of Resorts and Mohegan Sun Casino sites. This was in tandem with the debut of Resorts’ live broadcast feature.

On the other hand, Enteractive’s partnership history is equally commendable. Their 2022 alliance with Spinwise focused on reinvigorating inactive players for brands like Wisho and Trickz. Similarly, collaborations with Coolbet and BetCity underscored Enteractive’s prowess in player retention and reactivation in the iGaming landscape.