Evoke PLC, the gambling group earlier named 888 Holdings in the UK, has in the year 2025 been performing well consistently. In the first 6 months of the year, the company’s income has grown by 3% in comparison with the same period last year. Online gaming surge is one of the factors that helped the most and which stepped up by 6%; thus, again, Evoke’s digital arm continues to be in the lead.
Furthermore, Retail was not left behind either. Evoke’s 1,400 William Hill shops in the UK have not only been refurbished, but also 5,000 new gaming machines were introduced into operation in March.
CEO Per Widerström called Q2 2025 the company’s second-best quarter since early 2023, no small feat considering it followed the hype of the Euro football championships last year. Even better he highlighted that the growth came with solid profits, setting the company on a strong deleveraging path. In plain terms, they’re making more money while cleaning up their financial balance sheet.
Looking ahead, Evoke expects to pull in over £360 million in adjusted EBITDA for the full year, with total revenue climbing somewhere between 5% and 9%. They’ve set their sights on keeping at least a 20% EBITDA margin, a sign of efficient operations and a tight grip on costs.
Widerström also mentioned ongoing efforts to future-proof the business. The company is sharpening its focus on key markets and fine-tuning its brand strategy to better connect with customers. It’s all part of a long-term play to stay competitive and lean.
On the tech side Evoke has introduced a new Technology Committee at the board level to make sure big tech moves match the company’s game plan. Industry veteran Susan Standiford, a former IKEA CTO, is leading the charge, with Limor Ganot and Ori Shaked joining her to steer digital strategy and innovation.