For the second year straight, the company behind the popular Betano brand grabbed the top prize at the 2025 EGR Operator Awards in London – “Operator of the Year.” And it didn’t stop there. Kaizen walked away with six trophies in total, proving it’s not just playing the game – it’s running it.
Kaizen became the first-ever company to sweep the big three categories: Operator of the Year, Casino Operator of the Year and Sports Betting Operator of the Year. Add to that a clean run in sports honors – Football Betting Operator of the Year, In-Play Sports Operator of the Year and Sports Product of the Year – and it’s pretty clear who’s leading the pack.
The company’s success story keeps growing, powered by a mix of sharp innovation, smart marketing and an unshakable focus on player experience. With operations in 19 markets and over 13 million users worldwide, Kaizen Gaming knows how to keep its fans loyal while reaching new audiences.
Beyond the flash and trophies, the company has stayed grounded, pushing for responsible gaming across all its platforms. It invests in community projects and backs major sports partnerships that connect the brand to global audiences. From local leagues to international tournaments, Kaizen is steadily building a presence that feels both global and personal.