Pragmatic Play has formed a new partnership with The Factory Gaming to significantly boost its footprint across Latin American markets. The Factory is a platform provider offering white-label solutions and services like CRM, analytics and online casino libraries to its network of operators.
Under the terms of the agreement, Pragmatic Play will integrate its full suite of slots, live dealer tables and virtual sports games onto The Factory’s platforms. This content will then become available to The Factory’s existing operator partners, instantly expanding Pragmatic’s reach in the region.
For Pragmatic Play, leveraging The Factory’s client base taps into a ready market to drive user acquisition in Latin America. For The Factory, adding Pragmatic’s gaming portfolio enhances options for its operators as competition intensifies.
The deal furthers Pragmatic Play’s avowed strategy of targeting growth opportunities in key Latin American markets. It also builds on The Factory’s roster of over 50 providers, including giants like Evolution, NetEnt and Booming Games.
Along with online casino content, The Factory also provides sports betting, betting on races, and poker products for its operators. It gives some additional opportunities for Pragmatic Play to deploy its sports and virtual sports betting solutions on The Factory’s platforms.
According to Victor Arias of Pragmatic Play, «By joining forces, we are confident that Pragmatic Play will deliver exceptional gaming content and drive mutual success in the region.»
The deal comes on the heels of Pragmatic securing access to the Czech and Slovakian markets through a newly inked deal with Tipsport. It demonstrates the supplier’s continued momentum in expanding its global footprint.