So Sky Vegas, the online casino, is launching a new ad campaign and platform. Basically, their ads are going to be totally different from typical gambling ads. Instead of just showing big wins and glitz and glamour, they want to show the normal ups and downs that players actually experience.
Their research shows that players don’t just come to gamble for the chance to win big. There’s more to it — the fun, the thrill, even the losses. So their new tagline is «Play. It’s why we’re here.» They want to reflect that real experience.
The creative agency behind the campaign is Who Wot Why. Their Executive Creative Director Sean Thompson said most of us play little games in life with wins and losses, big or small. And it’s important for gambling brands to show that responsibly.
The TV and cinema ads will show 60 and 30 second scenes of regular people finding entertainment and excitement in normal everyday things. Sky Vegas’ Jonathan Lloyd said other gambling brands don’t really get real players. But Sky Vegas wants to show the real emotions that come with playing — the anticipation, the connections, winning some and losing some.
So in summary, this online casino is launching a totally new type of ad campaign compared to others in the industry. Instead of just showing big wins, they want to reflect the full experience — both good and bad — that keeps players coming back for more. Their goal is to seem more genuine and trustworthy.