Online gambling is a competitive space, and providers are always looking for an edge to stand out. One company, Synot Games, just made a strategic partnership that could give them leverage in new markets. They’ve teamed up with Gamanza Group AG, a Swiss iGaming operator with big ambitions.
Together, they plan to bring Synot’s extensive library of slots and table games to Gamanza’s platforms. We’re talking popular titles like Book of Secrets Extra, Firebird, Zeus Wild Thunder — games that could attract players and keep them coming back. Gamanza’s first platform to launch the content will be their JackpotsCH online casino, newly available to Swiss players.
This kind of distribution deal is a win-win in my book. For Synot, it gets their games in front of fresh audiences in Switzerland. Their head of partnerships, Dagmar Cvrčková, said as much when announcing the deal. For Gamanza, it’s about choice — more quality games make for happier customers. And we all know this business is about scale — the more players you can attract and keep engaged, the better.
It’s not Synot’s first rodeo either. Last year they did something similar with the Galaxsys gaming platform to increase their reach. As for Gamanza, they just started making moves in Switzerland earlier this year with the launch of their first approved crash game. More gaming variety strengthens their position as they try to gain market share.
Simon Pukl, Gamanza’s Head of Product, summed it up nicely: “This integration brings access to diverse array of both classic and modern-themed slots, allowing our operators to expand their content portfolio.” In other words, it’s about keeping the players happy with the latest and greatest games.
So while it may seem like just another business deal on the surface, this partnership could have meaningful impacts on the Swiss online gaming landscape. Both companies stand to gain from wider distribution and bigger player networks. For those of us who enjoy the occasional slot or blackjack game, it also means more entertainment options. I’ll be keeping an eye on what other partnerships these two gambling innovators cook up next!